Hotel Palomar

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Hotel Palomar, still the tallest building in Santa Cruz, was designed by W. H. Weeks and developed by Andrew "Andy" Balich on Pacific Avenue in 1928-29. The hotel and the adjacent Neary building remain today, unchanged from the 1965 photo at right except for the ground-floor PacAve frontage and tenants. Longtime tenants of the ground floor commercial spaces include El Palomar restaurant (pre-1989), and Santa Cruz Coffee Roasting Company, which moved to its current (2024) location after its previous PacAve home was damaged in the 1989 Loma Prieta earthquake. The Palomar converted to a senior residential hotel

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